OTW by Vans Arrives: A New Platform for Vans Design Exploration and Experiences
A pinnacle expression of the brand that salutes skateboarding as the original cultural disruptor. First introduced with a skate installation on the Seine during Paris Fashion Week Men’s in June 2023, OTW by Vans is a dedicated space to push the boundaries of product design and experiences. The sublabel intersects with the most influential innovators from skateboarding, art, design, music and entertainment.
OTW by Vans has worked with Vans Skate Team Rider Beatrice Domond for the launch of the Mary Jane DS by Beatrice Domond. Inspired by Beatrice’s Haitian heritage and growing up in Miami - the silhouette blends timeless design with elevated craftmanship. The Mary Jane DS by Beatrice Domond is crafted with a premium leather, suede upper, goatskin linings, and a statement outsole. The details are deeply personal: a digitally printed map of Haiti on the sock liner pays homage to Beatrice’s family roots, while custom packaging nods to vintage Vans skate boxes, adorned with her signature and logo.
“OTW by Vans is a frontier for progression, experiences and collaboration,” says Ian Ginoza, VP of Creative Direction for OTW by Vans. “The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”