Drawing inspiration from traditional French court footwear, JJJJound and Vans debut their third collaboration. With an emphasis on meticulously remastering three classic Vans models, JJJJound’s goal was to offer footwear staples that can easily integrate into a subtle uniform.
Shot by Los Angeles based photographer Justin Chung, the campaign celebrates the remarkable and stylish individuals of notable restaurants in the vibrant city of Montreal. Through this initiative, JJJJound and Vans seek to inspire a greater recognition of the human element within the hospitality industry and promote a culture of respect and gratitude towards all those involved.
The JJJJound and Vans footwear collection includes the Authentic VLT LX, the Classic Slip-On VLT LX, and the Sk8-Mid VLT LX. For this collection JJJJound has reinterpreted these styles with a softer material composed of fine organic cotton, and the signature woven beige label on the right shoe.
The JJJJound and Vans collection will be available to shop on JJJJound.com at 12pm EST on July 20, followed by a global release on Vans.com and select Vans retail partners on July 28. For more information, please visit Vans.eu/vault.
